Ford USA announce “American Psycho” Edition of European Transit Van Model.

14 May

In one of the most complex and garbled series of press releases by any major manufacturer in recent years, Ford (USA) and Ford (UK) and Ford (Europe) have just announced their van model line-up for 2013.

After almost 50 years, America is finally going to receive Europe’s massively popular ‘Ford Transit’.

That is the European Ford Transit.

No – not the small, car-like van that is sold by Ford to Americans as the ‘Transit’. That is in fact the Transit Connect. It was called the Transit Connect partly because in Europe it ‘connects’ with the smallest version of its big brother – the Transit – when in it’s largest form, being, if you like, the smaller brother of the European ‘Transit’ range.

But, because Americans have never had the ‘Transit’ range in the first place, the significance of the appendage ‘Connect’ is kind of lost on them. They have the ‘Econoline’ series instead. So, Americans tend to refer to the Transit Connect as simply the Transit. Which makes perfect sense. Up until now.

But the water has been muddied even further by Ford (Europe) coincidentally announcing a so-called “2013 Transit” which is not actually the 2013 Transit that America is going to get. It is something quite separate as a model. Even though it may be sold in America from 2013 onward as well.

If you are currently holding your head in your hands because you cannot make sense of Ford’s Worldwide van line-up, fear not.

Roadwax is here to help you and to share your pain and try to explain.

It is all quite simple really. The marketing departments of Ford (USA) and Ford (Europe) seem to have temporarily screwed up their sequence of model identifiers. It happens, from time to time, as model ranges evolve  in different sales territories.

Whereas motor manufacturers normally allocate model names to allow customers to differentiate between different models across a product range, Ford have temporarily reversed this procedure. They have just re-named all their different models with the same damned name.

Ford (Europe) has just announced the “2013 Ford Transit” in Europe. However, Ford show a photograph of a brand new medium-sized van that bears no relation to either their existing Ford Transit, the Transit Connect or the American E-Series. It is yet another new stand-alone product. It looks suspiciously like a Volkswagen Transporter.

So, this vehicle that Ford (Europe) have announced as the “2013 Ford Transit” is not actually the 2013 Ford Transit. It is a completely separate model from any other Ford product, with its own unique body shell and dimensions. It is specifically intended to attract builders, plumbers and hotel courtesy bus drivers, all of whom have recently migrated to VW because the current Transit now looks boring, style-less and under-powered by comparison.

But in North America, the ageing ‘Econoline’ series is about to be replaced by the European Ford Transit. So, unless somebody at Ford jumps in quick (and I’m sure they will) the “2013 Ford ‘Transit” will be sold in America alongside the ‘Ford ‘Transit’ and the Ford ‘Transit’. And in Europe, the 2013 ‘Transit’ will sit in the model range right between the existing ‘Transit Connect’ and the existing ‘Transit’.

Confused?

Here is a quick history lesson with easy to understand pictures and explanations. It will help us all unravel the truth.

We begin our story in 1964. The American economy was booming. Britain was just a few years behind, still recovering from the devastation of war-time bombing, breaking out of post-war austerity and only just learning how to have a good time.

This is the van that started it all. This is the Ford (USA) Ford Econoline.

This is the van that every small business used in the 1960’s in America. Although astonishingly badly engineered by today’s standards, it was a giant leap forward for the world of light commercial vehicles at the time and light-years ahead of anything else available, anywhere in the world. It was an outstanding commercial success, right from the day of its launch.

Ford (USA) were so delighted with its sales success that they called up Ford (UK) on the telephone. The conversation went something like this…

Ford (USA): “Get ready to rock, you skinny bunch of lime-soaked half-wits!! The ‘Econoline’ is coming to the UK! You guys can build it and sell it all across Europe!’

Ford (UK): ‘You must be mad. Go away. Besides, we are too busy trying to pull our Ford Thames out of the hedge at the end of the driveway and we haven’t got time to play silly games. ‘

 A 1963 British Ford Thames. It survived because nobody tried to drive it.

Ford (USA): ‘No – listen! This Econoline is the solution to all your problems with your Ford Thames! The Econoline actually turns corners when you pull on the steering wheel! Its a major step forward in driver safety!’

Ford (UK): ‘Driver what...? Look, can you send us some more rope? We’ve just snapped our last bit. ‘

Ford (USA): ‘That’s what we are trying to explain, you schmucks! Your booming consumer economy needs a real van! One that can actually carry more than a bag of spanners without grounding. A van with room on the inside so you can carry  lots and lots of boxes!’

Ford(UK): ‘We put the boxes on the roof if they don’t fit inside. No thanks.’

Ford (USA): ‘Oh, yeah…? And where exactly are the boxes you put on the roof-rack of your Thames?’

Ford (UK): ‘They are scattered across a potato field. Look, stop rubbing it in and send us some more bloody rope…!’

Ford (USA): ‘Nope. We’re gonna send you an Econoline and you are going to evaluate it and then build it.’

(Ford USA  sent an Econoline in a crate to Ford  UK. A few weeks went by and nothing was heard. Eventually, Ford USA telephoned England to find out how things were going).

Ford (USA): ‘Well, whaddya think of the Econoline? Great, ain’t she…?’

Ford (UK): ‘It is stuck in the potato field at the end of the driveway. Can you send us some really, really strong rope?’

Ford (USA): Damn. How did you manage to get it stuck there?’

Ford (UK): I don’t know. All I remember was touching the gas pedal and then there was this huge roar. My false teeth got sucked down my throat and everything that had previously been in front and a long way away came rushing towards me really fast and ended up behind me.’

Ford (USA): Why didn’t you brake?’

Ford (UK): ‘I thought the hedge would do that for me. This Econoline seems to be a tad heavier than the Thames. The plan sort of fell apart…’

Ford (USA): ‘So, you like it, yeah…?’

Ford (UK): ‘It is totally unsuitable for the British market. We have decided to build our very own van. We are going to call it the ‘Transit’. It will have the ride and handling of a typical British car. It will turn corners and have an engine that barely develops enough power to pull the skin off a rice pudding. That way, our world will be safe again.’

Ford (USA): ‘Transit, eh…? Hmm…the name will never catch on. You need something more sexy. How about “F-Series”?’

Ford (UK): ‘That is both rude and disrespectful to the Queen, sir. Women would lose their moral values and society would end. No – “Transit” is a nice, sensible name. Also, we are going to put the engine behind the front axle but in front of the driver so that the weight distribution allows for a thing called “handling”.

 1965. The Ford Transit. A legend is born.

Ford (USA): ‘ “Handling”? What is that? We don’t have handling in America. Is it some kind of cheese?’

Ford (UK): ‘We just invented it. “Handling” is the means by which vans can be kept separate from hedges and potato fields.’

(The years passed and the Ford Transit became legendary as the prime mover of goods across all Europe.)

 A 1970 Transit with a new and sexy grille.

 A 1980 Ford Transit with an even sexier grille.

 A 1990’s Transit with an un-sexy “Smiley-Face” grille.

 A 2005 Transit with ‘can’t be bothered to try’ grille

  A 2010 Transit with the ‘stolen from a VW Crafter’ grille.

Meanwhile, Ford America dropped the word ‘Econoline’ because it sounded cheap and created the  ‘E-Series’. Everyone still referred to it as the ‘Econoline’ and so Ford said “Ah…what the Hell…” and called it both.

Every van driver in Britain wanted one but Ford remembered the incident with the Econoline and the potato field and decided it was not a good idea. Also, it was calculated that just six Ford E-Series vans would consume more gasoline within three hours than Britain could import in a week.

 A Ford Econoline. Big, powerful and utterly pornographic.

(The decades passed, a few wars happened and then one day, Ford (USA) emailed Ford (UK) to see how things were going).

Hi, Ford UK!

We just got a Facebook page and it is really cool! Why don’t you pop over and “like” us? 🙂 FordUSA.com

Hi Ford USA!

That’s really clever! How do you do that round yellow face thing? Rgds, Ford (UK) Ltd.

Hi Ford UK!

Hope you are well. We can’t be assed to re-design the E-Series. Can we steal your Transit design? 🙂 FordUSA.com

Hi Ford USA!

Sure, no probs. Have emailed you a picture of it!

Hope you like it!  :-*+)) Ford (UK) Ltd.

Hi Ford UK!

WTF is THAT!!!??? OMG. It looks like  a Volkswagen Transporter got hit by a badger. Totally gross front end, man.

Hi Ford USA!

It is our 2013 Ford Transit! You said you wanted one! Oh – by the way – how do you do the face with the smile thing?

Hi Ford UK!

F*** the smiley face. Where is your Ford Transit? The REAL Transit ? 😦 You’ve had it since 1965, ferrchrissakes???

Hi Ford USA!

Oh. That one. That is as tired out as a hooker on Sunday. We can’t even sell them to builders. Take it if you want it. PS How do you do that sad face thing? Rgds, Ford (UK) Ltd *–P

Hi Ford UK!

Thanks! Hey – guess what we have done to your Ford Transit!!! 😀

Hi Ford USA!

What – the one that looks like a Volkswagen? 🙂

Hi Ford UK!

No – stop going on about THAT one. It is just getting everybody confused. Its just a goddamn VW with a Ford badge. 😛

Hi Ford USA!

Oh. We spent all night staying up and trying to make it look good. Sorry you don’t like it. 😦

Hi Ford UK!

LMFAO! It looks pants. Anyway – check this out, dude. Look what we’ve done to your old European Transit! Twin Turbo!!! V6!!! 😀   😀   😀

Next Gen Ford Transit Ecoboost Outline

Hi Ford USA!

You can’t be serious…that is….OBSCENE!!!!  By the way, what does “LMFAO” mean?

Hi Ford UK!

Hahahahahahahaaha….! F**k you.

That’s right, folks!

Ford of America have gone and stuffed a 350 BHP twin-turbo gasoline V6 into Ford Europe’s ageing ‘Transit’! This psychotic, tyre-burning monstrosity of a van will now replace their home-grown Econoline range.

And, no….we Brits will not be allowed to own one in case we hurt ourselves. Instead, we will be persuaded to buy Ford’s new VW  Transporter look-alike or else plod on with our 90 BHP or 130 BHP versions that are already well past their sell-by date.

Advertisements

7 Responses to “Ford USA announce “American Psycho” Edition of European Transit Van Model.”

  1. Thomas May 14, 2012 at 8:36 pm #

    Great fun!

    • roadwax May 14, 2012 at 9:08 pm #

      Thank you so much!
      This topic is so damned hard to explain. Global manufacturing is a difficult environment to survive in and I salute those who try.
      I think that I was wise to walk out of my interview with Ford UK, many years ago. It would have been a bloodbath if I had stayed on.

    • craig August 26, 2012 at 8:21 pm #

      Wow! Really! For a start the new Transit looks like my sisters Ford Fiesta, and for the American’s sticking in a huge engine in the old Transit is unreal as the back wheels will just keep spinning and spinning when unladen. Great post by the way.

      • roadwax August 26, 2012 at 11:31 pm #

        Actually, you are a genius, Craig. I KNEW the new Transit looked like something but I couldn’t figure out what. You have hit the nail on the head.

        As for the Transit being morphed into the ‘T-Series’ for the USA market, yes indeedy, they really are sticking that twin turbo lump in the medium size bodyshell.

        Interestingly, I found out from Ford that you and I could actually order the 3.2V6 turbodiesel as a special option for any UK Transit (except for SWB) up until October this year when order books close.

        Funny – they kept that quiet. Maybe it was a hellishly expensive option and nobody bought it, ‘cos I’ve never seen one n the UK.

  2. Linda Vernon May 17, 2012 at 12:06 am #

    This is so well done roadwax. Interesting too and that van is cool looking!! I want to get a van at some point. I wonder if they will be pricey?

    • roadwax May 17, 2012 at 8:56 am #

      Thank you, Linda! The current US Ford E-Series will be “run-out” over the next 12 months and you will spot special offers at various Ford dealers across America as they begin to discount new vans that they already have on their forecourts and want to shift before they become obsolete..
      Therefore, if you are willing to compromise on say, color and trim packages, there is a good chance of picking up a new Econoline at a significant discount off the Manufacturer’s list price.

      Secondly, the newly-announced Ford van/mini-bus/station wagon which is very similar in shape and size to the existing VW Transporter range is most likely to be launched in North America as the “2013 Ford Tourneo”. Around the time of its impending launch, VW may be dropping their prices on comparative models as a ‘spoiler’ campaign – so if you want a van in that size category, keep your eyes open for VW offering special deals on their existing range..

      The replacement for the venerable US ‘Econoline’ range will indeed be the current UK/Europe ‘Transit’ but with significant modifications. These mods will be mostly mechanical in essence, giving the van the chassis strength and power outputs that will make it comparable to the existing Econoline.

      However, the Transit will probably be re-named ‘T-Series’ for the American market, to stop it getting confused with your existing small car-sized Transit.

      The T-Series will come in a variety of shapes, sizes and trim levels but will generally look very similar to the existing European Transit range but with detail differences such as the styling of the front end and the cabin equipment.

      For your information, Ford are gaining significant fuel savings with this new T-Series over the existing E-Series (Econoline) because the weight of the T-Series is significantly lower. Ford are claiming at least a 300lb reduction in basic weight – which will translate into a considerable 25%-30% fuel consumption improvement.

      So, plenty to consider and lots of choices! Good luck!

      • Linda Vernon May 17, 2012 at 2:07 pm #

        Thank you so much for all that really good information! I was concerned about gas mileage but it sounds like it might not be too expensive to drive around. I love the styling of the front end, so I hope they don’t change it too much!

Hi! Please feel welcome to comment...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: